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Using Visuals to Attract Eco-Conscious Travelers


Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist.

Green is not going away and neither are eco-conscious travelers. In fact, 49% of US online bookers say a hotel’s green initiatives are a top priority for them. But photos of your compost and recycling bins are not compelling. So what’s the best way to spread the world about your green practices? Find out in this interview with Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist.


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