VFM Leonardo Enables Genares Customers to Better Merchandise their Hotels Online
Leader in online hotel merchandising solutions offers customers of global reservation company the opportunity to extract more value from their online hotel listings using the new VBrochure™ Online Merchandising System.
Toronto, ON and Grapevine, TX (PRWEB) April 22, 2009 — VFM Leonardo Inc., the leader in online hotel merchandising solutions is offering customers of leading global reservations company, Genares Worldwide Reservation Services, valuable opportunities to enhance their online hotel listings using the new VBrochure™ Online Merchandising System. VBrochure is the only complete solution that enables hoteliers to better merchandise their properties and drive bookings from electronic selling channels.
As a VFM Leonardo partner, Genares currently uses VFM Leonardo’s VScape® Digital Asset Management System as their single point of entry to store, manage and seamlessly distribute hotel photos for their 3,000+ hotels worldwide across the VNetwork™, including all four Global Distribution Systems (Amadeus, Galileo, Worldspan and Sabre) and Pegasus, OTAs and thousands of additional travel websites.
Now, Genares customers have the opportunity to utilize the VBrochure system to further enhance their online hotel listings with rich media, including videos and virtual tours that effectively “sell” their properties to in-market travel shoppers. VBrochure includes a VScape license to manage content, multimedia viewer to display content and access to the VNetwork to ensure that content is seamlessly distributed to the electronic sales channels and engages consumers at every stage of the planning process, from research and comparison to booking.