VFM Leonardo Expands Visual Content Distribution Network to include Additional 40+Travel Websites Powered by GTA Travel
Global Leader in visual content distribution for hotels worldwide expands its network to include travel websites powered by GTA travel, giving online travel shoppers greater opportunities to better merchandise their hotels online.
Toronto, ON and London, ENG (PRWEB) March 13, 2009 — VFM Leonardo Inc., the leading provider of visual content management and distribution for hotels worldwide, today announced it has been selected as the exclusive provider of hotel visual content distribution for Gullivers Travel Associates (GTA Travel). Over 40 travel websites powered by GTA will now display more and richer visual content on their websites. As a result, GTA can engage travel shoppers and increase conversions. With a strengthened distribution network, VFM Leonardo gives hotels the opportunity to reach and influence more online travel shoppers on GTA’s and its clients’ travel websites.
VFM Leonardo is aggregating all of GTA’s 23,000+ partner hotels’ information and visual content into their VScape® Digital Asset Management platform – the travel industry standard that enables distribution partners, like GTA, to control the chaos of managing and distributing hotel visual content for its partner hotels through one single point of entry. With full access to VScape’s visual content management, distribution and reporting capabilities, GTA can seamlessly display thousands of hotel photos, virtual tours and videos on all of their websites, effectively engaging travel shoppers and increasing overall look to book conversion rates.
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