VFM Leonardo Selected to Distribute Videos for Accor North America’s Motel 6 Properties
VFM Leonardo has been selected by Accor North America, operator of more than 1,000 upscale and economy properties including nationwide economy leaders Studio 6 and Motel 6, Sofitel Luxury Hotels and upscale Novotel hotel locations in the U.S., Canada and Mexico to distribute videos for 142 of their Motel 6 economy hotels throughout the United States across the VNetwork™ – the largest online visual content distribution network for the global travel industry, including all four GDSs as well as Pegasus, online travel agencies Travelocity, Orbitz, Priceline and thousands more.
“As an economy brand, it is especially important that we show travel shoppers what they can expect when staying at one of our Motel 6 properties and make them feel comfortable and welcome, even before they arrive,” said Olivier Poirot, CEO of Accor North America, Motel 6 and Studio 6. “We believe that videos are highly influential on travelers’ booking decisions and an effective way to ensure our Motel 6 properties are not overlooked.”
Read the press release »