VFM Leonardo Selected to Exclusively Manage and Distribute Visual Content for La Quinta Inns & Suites

VFM Leonardo’s VScape® Digital Asset Management System adopted by limited service hotel chain to manage visual content and seamlessly distribute to electronic distribution channels.

Toronto, ON and Dallas, TX — August 18, 2009 — VFM Leonardo, leader in online visual content distribution for hotels and La Quinta Inns & Suites, one of the largest operators of limited-service hotels in the United States, today announced that they have entered into an agreement whereby La Quinta has selected and will use VFM Leonardo’s VScape Digital Asset Management System exclusively to manage and distribute visual content for their more than 700 hotels. This agreement will allow La Quinta to leverage VFM Leonardo’s VScape and visual content library for all of their hotels across North America and Mexico.

Using VScape, La Quinta’s Distribution Department will distribute photos and rich media (still images, virtual tours and videos) to every distribution channel in VFM Leonardo’s VNetwork™ – the most comprehensive online visual content distribution network for the global travel industry which includes all four Global Distribution Systems, Pegasus, online travel agencies, research sites, search and meta-search engines and portals.

“We have thousands of images for our hotels. When it comes to efficiently distributing this volume of visual content, VFM Leonardo is really the only player,” said Joe Avera, La Quinta’s Director of Distribution. “Visual content distribution is a valuable marketing service we provide for our hotels. VScape makes it easy for us to present our La Quinta Inn® and La Quinta Inn & Suites® branded hotels consistently on the Internet.”

“VScape provides La Quinta with a single digital asset management platform to upload multiple media assets for all of their hotels in any size and format and distribute it to thousands of channels,” said Paolo Boni, VFM Leonardo’s President and CEO. “Images are formatted and delivered to online channels and websites, quickly, consistently and accurately which ensures that La Quinta hotels are presented to potential guests online in their most positive light.”

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at

Media Contact:
Julie Vieth
Communications Specialist
VFM Leonardo Inc.
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1.877.593.6634
Phone: 416-263-5446
Fax: 416-593-7572

About La Quinta

LQ Management L.L.C. is one of the largest operators of limited-service hotels in the United States. Based in Dallas, Texas, the Company operates and provides franchise services to more than 700 hotels in 46 states, Canada and Mexico under the La Quinta Inn® and La Quinta Inn & Suites® brands. For reservations or more information about La Quinta, please visit or call 1-800-SLEEPLQ.

Media Contact:
Teresa Ferguson
Director Communications & Public Relations
LQ Management L.L.C.


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