VFM Leonardo to Power Visual Content Management and Distribution for IHG’s Hotel Brands

InterContinental Hotels Group integrates VScape digital asset management and distribution functionality into its Hotel Content Management (HCM) system to ensure accurate, consistent hotel visual content online.

ATLANTA, GA and TORONTO, ON (July 2, 2009) – VFM Leonardo, the leader in online visual content distribution for hotels and IHG (InterContinental Hotels Group), [LON: IHG, NYSE:IHG (ADRs)], the world’s largest hotel group by number of rooms, have extended their partnership to implement a customized solution for the management and distribution of hotel visual content. IHG chose the Enterprise edition of VFM Leonardo’s VScape® Digital Asset Management System for integration with their fully branded, proprietary HCM (Hotel Content Management) system.

HCM will be used by 4,200 hotels across IHG’s seven brands, InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites to efficiently manage and distribute visual content (photos, virtual tours and videos). All the hotel specific still and rich media content displayed on the IHG websites and channels in VFM Leonardo’s VNetwork – the largest online visual content distribution network for the global travel industry, will be maintained using the HCM’s back-end VScape functionality.

“Providing an easy, cost-effective way to manage and distribute visual content for thousands of hotels is an absolute must,” said Bryson Koehler, IHG’s Vice President of Revenue & Guest Technology. “Our HCM system with integrated digital asset management functionality ensures that our hotels and brands are presented consistently on all electronic distribution channels including all 4 Global Distribution Systems, Pegasus, IHG brand websites and thousands of travel sites on VFM Leonardo’s VNetwork.”

“We are very pleased to have been selected by IHG to provide a solution that ensures their well-recognized and respected hotel brands and individual properties are presented consistently online – with accurate visual content on their own websites and thousands of additional travel sites, all the time,” said Paolo Boni, President and CEO of VFM Leonardo.

About InterContinental Hotels Group

InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the world’s largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,200 hotels and more than 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®, and also manages the world’s largest hotel loyalty program, Priority Club® Rewards with 43 million members worldwide.

IHG has nearly 1,700 hotels in its development pipeline, which will create around 140,000 jobs worldwide over the next few years.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales.

IHG offers information and online reservations for all its hotel brands at and information for the Priority Club Rewards program at For the latest news from IHG, visit our online Press Office at

Media Contacts:
Carolyn Hergert, IHG,, +1(770) 604 2329
Stephen Boggs, IHG,, +1 (770) 604 5793

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at @VFMLeonardo.

Media Contact:
Julie Vieth
111 Peter Street, 5th Floor
Toronto, ON, M5V 2H1 Canada
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press @

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