VFM Leonardo’s VScape Digital Asset Management System Selected by SynXis to Manage and Distribute Hotel Visual Content for Over 10,000 Hotels

SynXis will integrate VScape® within its RedX Distribution Management System for easy digital asset management and distribution

Toronto, ON and Dallas, TX (PRWEB) October 1, 2009 — VFM Leonardo, leader in online visual content distribution for hotels worldwide, announced today that SynXis, a key component of Sabre Hospitality Solutions that provides complete hotel distribution, Internet marketing and channel management solutions worldwide, has selected VScape as their preferred digital asset management system to manage and distribute still images for over 10,000 hotels to VNetwork™, the largest online visual content distribution network for the travel industry.

VScape will be fully-integrated with SynXis’ RedX Distribution Management System. As a result, hotels using RedX to manage and distribute their rooms, rates and availability will also manage and distribute their visual content seamlessly through VScape.

“VFM Leonardo is the industry leader in hotel visual content management and distribution with the hotel industry standard platform. The upcoming VScape – RedX integration will take SynXis’ one-stop shop hospitality distribution management solution to the next level with an easy way for our hotels to manage and deliver their still images to the largest network of travel websites,” said Felix Laboy, President and General Manager of Sabre Hospitality Solutions. “The added ability for hotels to seamlessly supplement their still images with richer forms of media like video and virtual tours in the VScape system is an incredible opportunity for our hotel members to extract more value out of their online presence.”

As part of the agreement, SynXis has also chosen VFM Leonardo’s VBrochure™ Online Merchandising System as the preferred method for hotel members to distribute richer forms of media. Through VBrochure’s integration with VScape, individual hotels will be able to supplement their still image distribution by adding more and/or richer forms of media like virtual tours, video, flash, interactive maps and pdf documents. They will also be able to view reports on where and how often their visual content is viewed, among other significant features. SynXis member hotels can take advantage of VBrochure immediately. More information is available here.

“SynXis is a recognized leader in providing online distribution technology and Internet marketing solutions. The VScape – RedX integration will offer more value to SynXis’ hotels by enabling them to easily manage their visual content, distribute it to the VNetwork and extract more value from their presence on electronic channels.,” States Paolo Boni, President and CEO, VFM Leonardo.

About SynXis®
SynXis, a Sabre Holdings company and key component of Sabre Hospitality Solutions, provides complete distribution and Internet marketing services and technology for hotels around the world. SynXis is the technology source for thousands of hotels, resorts, and destinations, including: Harrah’s, Interstate Hotels & Resorts, The Peninsula Hotels & Resorts, Millennium Copthorne, Destination Hotels & Resorts, Shangri-la Hotels & Resorts and Jumeirah Hotels.

SynXis’ corporate headquarters is in Southlake, Texas, with offices in Bethesda, Maryland, Amsterdam, London, Dubai, Hong Kong, Singapore, Tokyo, Montevideo and Buenos Aires. More information is available at

Sabre Holdings connects people with the world’s greatest travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. More information is available at

Media Contact:
Carol Levitt

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit Follow us on Twitter at

Media Contact:
Julie Vieth
VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446


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