VIDEO: E-Business Strategies and Tactics for Hoteliers

Fearuting: Michelle Woodley, Senior Vice President of Global Marketing Strategy at Preferred Hotel Group

Market research proves that online travel shoppers value rich visual content that informs and supports their buying decisions. They gravitate to hotels that most effectively present themselves online.

Woodley explains why hotel marketers need to visually merchandise their properties and offers tips on how to do it.

Watch it now: