[Video] How Do You Manage the Digital Marketing Strategy for Multiple Properties?
Think you’re more productive when you multitask?
The Harvard Business Review reports that multitasking results in a 10% drop in IQ, a 40% drop in productivity and overall increased stress.
In the digital age, it’s difficult not to switch between your cell phone, tablet, computer and an array of other activities. It’s even harder when your role consists of managing digital marketing strategies for multiple properties – how can you do so without getting caught in the pitfalls of multitasking?
Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the best ways to map your digital marketing strategy for multiple properties.
If you prefer to read the transcript instead, here’s what he said:
“I say managing the digital marketing strategy of multiple hotels—I’m talking about multiple hotels because that is what I am doing—can be challenging at times. Differentiation is ideal for what we do in marketing, but I think it’s also a great opportunity to build synergies and identify best practices that can be implemented to more than one hotel. I say the most important piece when managing a digital marketing strategy for multiple hotels is to standardize as much as possible some of the processes; you want to commit your time purely to the strategy and to the measurement of the impact.”
The key to manage your digital marketing strategy over multiple properties, according to Dimitri, is to have clear marketing goals and standardize as much as possible.
Are you prepared for what 2016 has in store for you and your property? Learn more with our 2016 Hospitality Digital Marketing Predictions.