VIDEO: The Role of Opaque Sites in the Travel Planning Process
Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration, discusses how hoteliers can leverage sites like Priceline and Hotwire to price into the value-seeking, non-brand loyal consumer segment while maintaining higher rates at retail outlets.
In this episode, you will learn tips on getting started with opaque sites:
- Start using them as soon as possible
- Give higher rates with restricted inventory
- Use them day-of or day-before
Watch it now – The Role of Opaque Sites in the Travel Planning Process