Visual Merchandising 101
Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?
- Look at your hotel images as if you are a travel shopper
- Use videos, 360 tours and images that convey an experience
- Make visual content available on your own website, OTAs, social media sites, travel sites, etc.
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