Visual Merchandising 101

Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?

In this VTV Channel interview with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS you will learn how to improve your visual merchandising to increase conversions.

• Look at your hotel images as if you are a travel shopper
• Use videos, 360 tours and images that convey an experience
• Make visual content available on your own website, OTAs, social media sites, travel sites, etc.