VTV Channel Episode 15: The Integration of Revenue Management & Marketing

Looking for more information on how revenue and hotel marketing can do when working together? In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.

You will learn:

  • Why increased synergy between marketing and revenue functions can drive more bookings
  • How price discrepancies on different websites and over the phone can damage your hotel’s value proposition
  • How to integrate price with how your property is brought to market

Next Week’s Episode: “eBusiness for Hoteliers – Panacea or Pain? – The Pillars of Success in Travel e-Business”

Looking for more VFM Leonardo marketing insight?

Subscribe to our blog or VTV Channel, and follow us on Twitter at @VFMLeonardo.

View Comments