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VTV Channel Episode 16: The Role of Online Information in Travel Shopping


In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.

You will learn:

  • Why consumers have become very rational and price focused and how to combat this
  • How to generate a “this is where I want to be” response from online travel shoppers
  • Tips on how to present relevant and inspiring information to your target guests online

Next Week’s Episode: “Generational Marketing – Gen X and Gen Y”

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