Webinar Wrap-Up: Best Practice Storytelling on 3rd Party Travel Channels
Today’s shoppers research hotels on an average of 38(!) different sites before booking, making it vital your hotel is telling an engaging story on 3rd party travel channels.
Last week, I hosted a webinar with Laura Begley Bloom, Executive Editor for Yahoo Travel who explained how Yahoo Travel has transformed into a digital travel magazine, focusing on the importance of creating visual stories to entice travelers.
We were also joined by Alyssa Bushey, Corporate Director, Communications & Strategic Alliances, Montage Hotels & Resorts who shared insight from her hotel’s experience on the best practices for showcasing your hotel on multiple channels.
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