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Webinar Wrap-Up: Big, Bold, Visual: What You Need to Know About Hotel Marketing in 2015


Hotel marketers that want to get ahead, plan in advance. These hoteliers have got their eyes on the most important hotel marketing trends that are shaking up the industry – and that’s what we discussed at our most recent webinar.

During our web event last week, Big, Bold, Visual: What You Need to Know About Hotel Marketing in 2015, we talked about the top trends that will impact hotel marketing in 2015, including:

• The importance of content marketing and what types of subject matter you should be sharing with guests
• Why mobile isn’t a nice-to-have but a must-have
• Ways to find your own unique hotel story, whether you’re a resort on a popular beach in Mexico or an airport hotel

I was joined by Tim Peter, Digital Marketing E-Commerce Expert and President, Tim Peter and Associates who explained the importance of quality content and Christine Beuchert, Senior Director, Marketing and Ecommerce Strategy, Marcus Hotels, who shared some practical tips and a case study from a hotelier’s perspective.

Judging by the many questions we received (in fact, more than any other webinar to date!), and the great interaction, the issues discussed were indeed top-of-mind for today’s hoteliers.

If you didn’t get a chance to attend, you can catch up on what you missed and get ahead for 2015 by watching the webinar recording here.

 


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