What are three things hoteliers should be doing to better utilize tablet?
In this edition of VTV E-Marketing Minute, we ask mobile expert Jed Scheiderman, Co-Founder and President of Tapped Mobile “What are three things hoteliers should be doing to better utilize tablet?”
‘I think it’s a great question, I think most important make sure your site is optimized for mobile, consumers now expect that sites will work across all platforms including mobile. The second thing that is particularly important is to make sure that you can book of your mobile site. There is a lot of rich data that says that consumers expect to be able to book off your site when it comes to mobile. The last is make use of video, there is a lot of data that suggests that more than 90% of consumers watch video and share video so if you can make use of video for your site that will be very valuable, you can consider consumers testimonials, tour of your property that consumers can share with other consumers across social platforms and even through short emails.”