What do travel shoppers want?

Video!

People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.

In this VTV Channel video interview with Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, you will learn:

• The roles of professional and guest videos
• Tips for developing inspiring videos
• Why travel shoppers want to see video

Watch it now: