What do travel shoppers want?


People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation.

In this VTV Channel video interview with Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, you will learn:

  • The roles of professional and guest videos
  • Tips for developing inspiring videos
  • Why travel shoppers want to see video

Watch it now:

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