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What is the best way for hotels to tell their stories?


Daniel Edward Craig answers the question: “What is the best way for hotels to tell their stories?”

“Essentially you don’t get the opportunity to tell the whole story with social media, particularly with Twitter, you’ve got 140 characters, and you can’t tell the story of your hotel brand. The idea there is really to come up with hooks that grab the reader and make them click to find out more information which allows you to provide a little bit more of the story and ultimately you are leading them to click that book now button!”


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