What is the next revolution in online hotel marketing?
Behavioral targeting. This enables hoteliers to provide travel shoppers with more relevant content based on how they get to their website and what look at while they are there.
In this episode on VTV Channel, Felix Laboy, President and General Manager at Sabre Hospitality Solutions, offers insights on the advantages of behavioral targeting and what hoteliers can do to increase conversions:
- Present hotel and offers consistently across all channels
- Use marketing budgets efficiently
- Use visitor-to-look and look-to-book ratios to find ways to improve
Interview with Cornell University’s Chris Anderson on How to Leverage OTAs and Brand.com for Maximum Conversion