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What Travel Shoppers Want


Expert: Tom O’Rourke of O’Rourke Hospitality Marketing

People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced. They want to be enticed but they also need validation. In this episode with Tom O’Rourke of O’Rourke Hospitality Marketing, you will learn:

– The roles of professional and guest videos
– Tips for developing inspiring videos
– Why travel shoppers want to see video


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