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What Will 2015 Bring for Hotel Digital Marketers?


It’s that time of year again – the period in which we reflect back on 2014 and prepare for what 2015 will bring, and what it’ll mean for hotel marketers.

In 2014, we saw our digital marketing world continue to evolve into a place that emphasized visual storytelling (think of the visual redesign of many websites including Yahoo Travel, trivago, Despegar.com, Intercontinental Hotel Group, and perhaps your own property website), a growing dependence on mobile capabilities, community marketplaces thanks to the likes of Airbnb, along with other expected changes and some surprises…

As we look to 2015, we’ve got our eye on a number of key trends that will motivate hoteliers to tell a better hotel story on whatever channel travelers are using. Today’s consumer shops easily across many channels, looking for the right experience at the right price. The savvy hotel marketer recognizes this behavior, and, as a result, ensures that their story is aligned with destination and review sites, social networks, OTAs, and, of course, their brand and property websites, to provide confidence in their hotel purchase decision.

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In our new eBook “Show, Share, Stand Out: The Most Important Hotel Marketing Trends to Watch in 2015,” I took a deep dive into the core topics that will define 2015 that your hotel can’t afford to miss out on, including:

  • How the shopping journey has changed and what this means for you
  • Social media tactics that work in 2015
  • Why mobile should be at the top of your list
  • Practical tips to get started with content marketing
  • Insight from key digital marketing experts at Expedia, Naman Hotels, citizenM Hotels and more

What’s your hotel marketing prediction for 2015? Let us know in the comments below or join the discussion on Twitter #LeoeBook.


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