Why Hotel Marketers Should Embrace Video

Colin Osing, Vice President of Marketing for SoMedia Networks, explains why video should be embraced and used by hotel marketers.

Video has quickly become one of the cornerstones of a hotel marketer’s digital marketing strategy simply because it works. Triggering an emotional response from travel shoppers isn’t always easy to do, but videos can bring them one step closer to booking.

Powerful smartphone technology allows anyone to create videos easily and hassle free – just whip out your smartphone and start filming your property, that’s all it takes!