Why Hotels Need Tablet and Mobile Optimization
We keep hearing about mobile optimization, but what about tablets?
Mobile devices and tablets appear similar at a glance – they’re both touch screen, portable, and used for communication and media consumption. Tablet optimization shouldn’t be overlooked. In fact, 34% of American adults owned a tablet in 2013 which was nearly double the ownership a year earlier (Pew Research Center). As the number of tablet users continues to rise, understanding the importance of tablet optimization becomes a priority!
The Differences Between Smartphones and Tablets
Even though smartphones and tablets are both portable devices, they are very different when it comes to how consumers actually use them, and ultimately how you need to optimize your website for them.
Tablet users are generally:
- Using a Wi-Fi connection, for the fastest possible browsing speed
- Not always on the go – predominantly used at home for leisure, at work for business, or in-flight
- Consuming media (social media, TV shows, movies, online videos, reading news, etc.) and browsing the web
They expect a fast and engaging online experience, similar to what they would find on a desktop. In fact, Google stated (to web developers) that “unless you offer tablet-optimized content, users expect to see your desktop site rather than your site’s smartphone site.” Because tablets have larger screens, more powerful hardware, and their users have longer attention spans, you can deliver more visually-rich online experiences when it comes to your hotel’s property, location, and local attractions.
Check out the difference between Somerset Inn’s desktop, mobile, and tablet sites:
On the other hand, mobile users are:
- Always on the go
- Looking for quick snackable, straight to-the-point information such as your hotel location, maps and directions, summary of the hotel, easy to use mobile booking engine, and a one-click call button
To get a better idea of what this actually looks like, check out the Best Western Plus Lamplighter Inn & Conference Centre’s website on your mobile device, or look at our screenshots below!
2 Reasons Why Tablet Optimization is Important for Your Hotel
- Tablets generated 218% more room nights and 311% more revenue than mobile devices (HeBS Digital). Even though more people are researching hotels on mobile, they are more likely to turn to their tablets to finish booking
- Bookings on tablets increased by 22% over the past year while bookings on desktop decreased by 4.5% (HeBS Digital)
2 Reasons Why Mobile Optimization is Important for Your Hotel
- 61% of users will quickly move on to another website if they visit a website that is not mobile friendly (Google). Not only are potential customers being turned away, they’re going straight into the open arms of your competitors who have mobile optimized websites
- Mobile bookings increased by 84% and revenue increased by a staggering 121% over the past year (HeBS Digital). The large upswings in mobile demand really highlight the need to create a mobile optimized website for an ideal user experience
Using CSS in your coding allows you to make the most impact with a much smaller screen. Hard-to-read text can be turned into large, clickable buttons that draw a user’s attention instantly, keeping them engaged longer and more likely to book.
Optimizing a mobile or tablet website is made as simple as possible with solutions such as Leonardo’s VBrochure who take care of the heavy grunt work for you.
How does your hotel handle tablet and mobile optimization? Are you treating them differently?