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Why Must Hotels Tell a Compelling Story on OTAs?


The online competition for hotels is fierce, so how can hotels help differentiate themselves and tell a compelling story? Laurence Bernstein, Managing Partner, Protean Hospitality Partners, a brand marketing consulting company for the hospitality industry, explains what really appeals to travelers researching on third party websites.

For more tips, check out our Do’s and Don’ts of Telling Your Hotel’s Story on OTAs.




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