Your Guests are Social. Are you?

A Virtual Roundtable Discussion on Social Media in Hotel Marketing

John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer.

Guest Speakers:

• Jake Furst, foursquare
• Daniel Edward Craig, Hospitality Consultant
• Lori Fitzgerald, High Peaks Resort

You will learn:

• Why to invest time and money in social media
• What travel shoppers want on social media
• Which social networks are most effective and why